While working at Real Media, we were contracted to brand and create marketing materials to a new restaurant and event center called “50 West – Club & Cafe”. I was in charge of art directing this project and communicating with the client on the direction they would like to take their brand. This posed a different problem than I had encountered before because this establishment had a unique format to it. During the day it was a cafe, it served coffee, sandwich, soups, etc. At night, it turned into an event center where it would host Comedy Nights, Latin Nights, and other nightlife attractions. I decided that going with a simple and clean design would incorporate both aspects of the company. The client loved in and we ran with it. Below is some of the collateral that was created with that logo mark and brand.
