While working with Real Media, I was tasked with creating both the Real Monarchs logo and their inaugural season brand. Both had to be close to the Real Salt Lake brand as to show that they were apart of the same organization, but different enough that they would be easily told apart by anyone comparing the two side by side. Quite a difficult task, and after more back and forth and more concepts than any other projected I have ever worked on, we finally came up with the following mark.
